Privacy Policy

Last updated: 6 September 2026

1. About This Privacy Policy

This Privacy Policy explains how Eloise Lane Brighton collects, uses, stores and shares personal information when you:

  • Visit eloiselanebrighton.com

  • Create an account

  • Place or attempt to place an order

  • Contact our customer service

  • Subscribe to marketing communications

  • Otherwise interact with our website or services

Eloise Lane Brighton is the trading name of:

Legal business name: ecomrubo
Registered address: Menno van coehoornwei 1, 9055MC, Bristum, Friesland, Netherlands
KVK number: 89021649
Email: support@eloiselanebrighton.com
Website: https://www.eloiselanebrighton.com

For data-protection purposes, ecomrubo is the controller of your personal information.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following information:

Identity and contact information

  • Your name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Account login information

Order and transaction information

  • Products viewed, ordered, returned or exchanged

  • Order number and order history

  • Payment status

  • Delivery and tracking information

  • Refunds, cancellations and complaints

Payments are processed by our payment providers. We generally do not receive or store your complete payment-card details.

Technical and usage information

  • IP address

  • Browser type

  • Device type and operating system

  • Cookie identifiers

  • Website activity and pages visited

  • Referring website

  • Approximate location based on your IP address

  • Dates and times of website visits

Communications

We collect the information you provide when you contact us, submit a form, leave a review or communicate with customer service.

Marketing information

We may record:

  • Whether you subscribed to emails or other marketing

  • Your marketing preferences

  • Whether you opened or interacted with a marketing message

  • Your interactions with advertisements, where permitted

3. How We Collect Your Information

We collect personal information:

  • Directly from you when you place an order, create an account or contact us

  • Automatically through cookies and similar technologies

  • From payment processors, delivery companies and fraud-prevention providers

  • From advertising and analytics partners where you have provided the required consent

  • From Shopify and other services used to operate our store

4. How We Use Your Information

We may use personal information to:

  • Process and deliver your order

  • Take and verify payment

  • Send order confirmations and delivery updates

  • Handle returns, refunds and complaints

  • Provide customer service

  • Maintain your customer account

  • Detect and prevent fraud, abuse and security incidents

  • Meet our tax, accounting and legal obligations

  • Improve the website, products and customer experience

  • Measure website performance

  • Send marketing communications where legally permitted

  • Display and measure personalised advertising where you have consented

  • Establish, exercise or defend legal claims

5. Legal Bases for Processing

Under the EU GDPR and UK GDPR, we rely on one or more of the following legal bases:

Performance of a contract

We process information when necessary to accept, process, deliver and manage your order or to take steps requested by you before entering into a contract.

Legal obligation

We process and retain certain information to comply with legal obligations, including tax, accounting, consumer-protection and fraud-prevention requirements.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided that your rights and interests do not override those interests. These may include:

  • Operating and securing our store

  • Preventing fraud and misuse

  • Improving our products and customer service

  • Responding to enquiries

  • Defending legal claims

  • Understanding general business performance

Consent

Where required, we rely on your consent for:

  • Non-essential cookies

  • Advertising and analytics technologies

  • Certain electronic marketing communications

You may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

6. Shopify

Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to sell our products and may process customer information on our behalf or for its own stated purposes.

Your information may be processed through Shopify’s systems and infrastructure in countries outside the Netherlands or United Kingdom.

You can read more about Shopify’s privacy practices at https://www.shopify.com/legal/privacy.

7. How We Share Personal Information

We may share information only where reasonably necessary with service providers such as:

  • Shopify and ecommerce-platform providers

  • Payment processors and financial institutions

  • Warehouses, suppliers and fulfilment partners

  • Postal services, couriers and delivery companies

  • Customer-support and email providers

  • Website-hosting and IT-security providers

  • Analytics and advertising platforms

  • Accountants, legal advisers and professional consultants

  • Government bodies, regulators or law-enforcement authorities where legally required

Where Google services are enabled, information may be shared with Google for analytics, advertising, conversion measurement or product-listing purposes, subject to your cookie preferences and Google’s applicable terms.

We do not sell your personal information for money.

We may transfer information as part of a merger, acquisition, restructuring or sale of all or part of our business, subject to appropriate confidentiality and privacy safeguards.

8. Suppliers and Fulfilment Partners

Some orders may be stored, processed or dispatched by third-party fulfilment partners or suppliers.

We provide these partners only with the information reasonably required to fulfil your order, such as your name, delivery address, telephone number, email address and order details.

They may not use this information for their own unrelated marketing purposes.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Keep the website functioning

  • Remember your preferences and shopping basket

  • Process checkout and payments

  • Protect the website against fraud

  • Understand website usage

  • Measure advertising performance

  • Personalise advertising where you have consented

Essential cookies may be used because they are necessary for the website to function.

Where legally required, analytics, advertising and other non-essential cookies will only be placed after you provide consent. You can change or withdraw your preferences through the cookie settings available on our website.

Disabling certain cookies may affect how some website features work.

Further information is available in our Cookie Policy.

10. Marketing Communications

If you subscribe to our marketing, we may send information about products, offers and promotions.

You may unsubscribe at any time by:

Unsubscribing from marketing does not stop essential communications relating to an existing order, refund, account or customer-service request.

11. Personalised Advertising

With your consent where required, we may work with advertising partners such as Google to show advertisements and measure their performance.

These partners may use cookies or similar technologies to understand interactions with our website and advertisements.

You can reject or withdraw consent for non-essential advertising cookies through our cookie settings. You may also adjust advertising preferences through the relevant platform.

12. International Data Transfers

Some service providers may process personal information outside the European Economic Area or the United Kingdom.

Where required, we use appropriate safeguards for these transfers, such as:

  • An adequacy decision

  • Standard Contractual Clauses

  • The UK International Data Transfer Agreement or UK Addendum

  • Another legally recognised transfer mechanism

You may contact us for more information about the safeguards applicable to your information.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods depend on:

  • The nature of the information

  • Why it was collected

  • Legal and accounting obligations

  • Fraud-prevention requirements

  • Possible disputes or legal claims

Order, invoice and transaction information may normally be retained for at least seven years where required under Dutch tax and accounting law. Some information may be retained longer where another legal obligation applies.

Information that is no longer required will be deleted, anonymised or securely isolated.

14. Security

We use reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no online system or method of electronic storage is completely secure. You are responsible for keeping your account password confidential.

Please contact us promptly if you believe your account or personal information has been compromised.

15. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request deletion of your information

  • Restrict how we process your information

  • Object to certain processing based on legitimate interests

  • Object to direct marketing at any time

  • Request transfer of your information in a portable format

  • Withdraw consent at any time

  • Lodge a complaint with a data-protection authority

These rights are not absolute. In some situations, we may be legally permitted or required to retain or continue processing certain information.

To exercise a right, email support@eloiselanebrighton.com. We may request information necessary to confirm your identity before completing the request.

We normally respond within one month, although applicable law may permit an extension for complex or multiple requests.

16. Automated Decision-Making

We may use automated fraud and security tools to identify orders that appear unusual or potentially fraudulent.

Where an automated decision produces a legal or similarly significant effect and applicable law gives you the right to challenge it, you may request human review by contacting us.

17. Children’s Privacy

Our website and products are not specifically directed at children.

We do not knowingly collect personal information directly from children under 16 for marketing purposes without appropriate permission. If you believe a child has provided personal information improperly, contact us so that we can investigate and take appropriate action.

18. Third-Party Websites

Our website may contain links to websites operated by third parties.

We do not control these websites and are not responsible for their privacy practices. You should review the privacy policy of any third-party website before providing personal information.

19. Complaints

Please contact us first if you have a concern about how we process your personal information. We will make reasonable efforts to resolve it.

You may also submit a complaint to the Dutch supervisory authority:

Autoriteit Persoonsgegevens
Website: https://www.autoriteitpersoonsgegevens.nl

If you are located in the United Kingdom, you may also contact:

Information Commissioner’s Office
Website: https://ico.org.uk

20. Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, legal obligations or processing activities.

The updated version will be published on this page with a revised “Last updated” date. Where required, we will provide additional notice of material changes.

21. Contact Us

For privacy questions or requests, contact:

Eloise Lane Brighton
Operated by: ecomrubo
Registered address: Menno van Coehoornwei 1, 9055MC, Britsum, Friesland, Netherlands
KVK number: 89021649
Email: support@eloiselanebrighton.com